Category Archives: Retail

Real estate land funds are a type of alternative investment that can provide solid and significant returns.

Trading in stocks and bonds is by far the most recognised means of investing. But in fact there are alternative investment funds that serve a key investment role for individuals of high net worth and for corporations and institutional investors.

Alternative investment funds cover a wide range of categories, from managed futures to hedge funds, private equity funds, exchange funds and real estate. Each of these offers opportunities – and risks – for the investor that are not found in traditional investments, stocks and bonds.

Real estate land funds are a type of alternative investment that can take many forms. These include everything from commercial property (industrial warehouses, retail centres, office buildings) to multifamily housing to undeveloped land. Each type of real estate-based investment fund carries its own set of tax implications and growth potential for the investor that can be advantageous. For this reason, these investments need to be evaluated one investor at a time.

To illustrate, a land investment fund can be focused on areas zoned for one purpose or another. The market factors that would favour one such an investment – for instance, land appropriate for new housing construction, at a time when demand for housing is expected to increase – can provide a good return in a few short years. But if that land is unlikely to get a change-of-use zoning from the local authority, the value proposition changes. These and other variables require investors (and investment advisors) to study such alternative investment funds carefully.

When it comes to investing in land, it is wise to focus on the most profitable part of the land development process: acquiring strategic land sites that have been identified to come forward for residential or mixed-use development but do not yet have detailed plans or permissions. There exist strategic land investment advisors who produce sustainable “development-ready” land sites before selling on to house builders or other development companies.

This is a free method to advertise your local business. This method targets only the people who are interested in what you have to offer, and nobody else. This method will work for almost any product. It’s called article marketing. You simply provide expert advice in the form of short written articles that are very easy for a person to find online. When someone does an online search in your subject area, you want something you wrote to be one of the first things they find. It’s easy, just about automatic, and free.

Now, what if you don’t know how to submit articles?

You really do. Have you ever had a customer ask you a question? That question can be used as the headline for your article.

Have you ever answered that question? The answer you gave is the body of the article itself.

Just make a quick list of the 12 to 15 most commonly asked questions, about what you sell. Now make a list of questions your best customers should ask, but don’t. You may end up with a list of a few hundred questions. Now, give your best answer to the questions in a conversational way. Write the same way you talk. When you’re done, just make sure the spelling is correct, and you’re all set.

Now, how does writing articles help you sell?

When people type in search words in their search engine, the local results tend to come up first. If the search words they type in are included in your article headline, your article will be one of the first things they see listed. You can then help the reader by giving them information they need to make a buying decision. And who are they going to buy from? Most likely you. Why? Because nobody else in your area has written an article to answer their specific question.

Now you aren’t just promoting something, you’re the expert. You become the “Go To Guy” in your industry. Your article establishes you as an expert, but it also generates trust in dealing with you. Your article content shortens the buying cycle.

Now, people going online are far more likely to be looking for information, than just looking to buy something, so your article has to give them information. this can’t just be a sales pitch. Your article should be written with real information that they are looking for.

Every week I have several people come into my retail store to specifically buy from me, because they either read an article on the question they wanted answered, or they saw a video online that answered their question. This idea will help you whether you own a retail store, a business out of your home, a professional service, or any other kind of business. And no, you don’t have to be a writer.

Where do you send your articles so that people can find them? This article directory, that has hosted this article is certainly a start. Just do a search for “article directories” on Google. There is even article submission software that will submit the article for you. Just type in “Article submission software” and you’ll find several good ones.

Be sure, at the end of your article, to include a link to your business website. Links from relevant content, like your article help you in the search engine rankings. They also help the reader find you. This is called a resource box. Be sure to describe your business, and give your location, if you are trying to attract local business.

Trust me, this idea works.