Six Trends That Will Shape Brazil’s Consumer And Retail Market

Consumer and retail businesses in Brazil can anticipate a promising future. Employment rates and consumer groups are growing, while political risk, economic uncertainty and inflation continue to stabilize. Overall, the retail market grew by 15.7% in 2009; slightly over the 14% forecast growth. The segments presenting the highest growth were automobiles, at a record 32%, furniture and domestic appliances (25%), clothing and shoes (16%), tobacco and beverages (15.5%) and pharmaceutical and cosmetic items (15%).

Boosted by an increase in the level of salaries and a reduction in unemployment, the retail segment in Brazil avoided the effects of a stronger negative GDP brought about by the reduction in exports and foreign direct investment in the country. The emergence of the C SES level, those who receive a maximum of US$2,700 per month, was and still is one of the main pillars of such growth. This group now receives 46% of all salaries paid, against only 37% in 2003.

The rise of Brazil retail market

Image Recognition Technology A Driving Force For Retail Industry

Image recognition technology has converted the world into a shop window. According to new market research, this is most likely to have the highest impact on retail sales. Advance technologies like store based technologies, interactive television, smart devices, and augmented reality along with image recognition will play a significant role in reshaping the retail environment. These technological innovations are riding the crest of both online and mobile shopping. And the latest phase of these unique technologies will hit the retail sector like never before.

It is very important to understand the changes going on in the retail industry to determine the impact of these innovations. In fact, many of the leading online and mobile shopping retailers are now mapping new tech trends to explore and understand their impact in the retail and m-commerce industry. Almost all the studies revealed that image recognition is one of the standalone technologies that have the potential to have the highest impact on retail sales.

Image recognition technology allows mobile apps, software and systems to identify customers based on their facial features. Additionally, it can recognize products or objects based on their attributes. One of the biggest advantages of this technology is that it makes easier for customers to experience and interact with products.
This technology is geared towards providing a more personal experience to the buyers. It allows the systems and software to react to an individual on a personal level. Buyers can simply sit down in front of a computer device to enjoy a fully personalized online or mobile shopping experience. The technology empowers devices and websites to become intuitive, allowing them to react in a unique and engaging way. Better still, image recognition technology has the potential to improve customer safety by making online transactions more secure. As a result, this technology is becoming invaluable when it comes to the security perspective of online and mobile shopping.

How Retail Integrated E-commerce Aids Businesses

Having an online store as well as a physical store has been beneficial to many businesses and suppliers; customers and retailers are able to easily browse a wider selection of goods that might not be offered in a local brick-and-mortar store. In effect, sales have increased; as much as 46% of retailers buy more from brands and wholesalers that sell online.

Not only is shopping online easier, but the search capabilities that sites – and search engines – have to offer reduces the time spent trying to find the specific merchandise or goods needed. Customers and retailers can then compare suppliers to figure out pricing, shipping, and selection; they can make the proper choice to fit their specific business needs to maximize profits. In addition, retailers and customers do not have to visit the brand’s distribution center in person, which saves time and money if they are located on the other side of the country. Plus, retailers and suppliers are able to reach a wider audience by having an online store and the capability to ship across country.

Another thing that makes retail integrated e-commerce important is the information that can be generated and how it can affect the amount of stock kept on hand. By comparing the sales of the virtual store to the sales in store, then retailers can determine how much of a product needs to be stocked on location. Increased online orders can lead to additional sales in the brick-and-mortar stores, due to increased stock availability. Plus, online orders that turn into in-store pick-ups can boost traffic to the physical establishment. Retailers are able to better track demand by watching the trends of their sales and comparing them, as well as better utilizing their inventory space while increasing the inventory turnover rate; businesses can run more efficiently.

Security of ecommerce for Microsoft Retail Management System

Security is one of the basic aspects of an ecommerce cart for Microsoft RMS. You may be a reputed seller with a big retail store running a retail management system like the one provided with capabilities with ecommerce for Dynamics RMS; there is no guarantee that customers will opt for your web store with ecommerce cart for Microsoft RMS even though they have opportunities to purchase products at a discount. To ensure that online shoppers prefer your store with ecommerce cart for Microsoft RMS, you will need to provide them with a secured environment to shop freely.

If you are using Microsoft Dynamics RMS to run your physical store, setting up a secured online store with provisions to do ecommerce for Microsoft Retail Management System will be a cakewalk for you. A reputed ecommerce cart for Microsoft RMS such as 24Seven Cart can help you to set the online store and connect it with the entire system for ecommerce for Dynamics RMS using a web integrator. In this way, no mission-critical information will be compromised as you are always backed by a complete secured platform supported for ecommerce for Dynamics RMS.

Besides the overall security of your data synchronization, ecommerce for Microsoft Retail Management System provider will also ensure that the payment processing mechanism is also 100% safe. Unlike a free shopping cart, owning a proprietary-based ecommerce cart for Microsoft RMS like 24SevenCart can give you the advantage of utilizing additional resources to reinforce the security. Besides complying with the industry-standards like PCI compliance system and data encryption features, the ecommerce for Microsoft Retail Management System provided through 24SevenCart can also customize the checkout region to put extra-layers of security.

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Pathfinder offers a range of software products and Retail Point of Sale software solutions which integrate a wide spectrum of customer requirements, streamlining business functions and increase organizational efficiency with a definite mark of quality with a ROI assurance. Pathfinder is a leading retail software solutions provider in India, APAC Regions & Middle East and provides end to end solutions for retail automation, retail sales and inventory management, products management and planning.

Pathfinder has a dedicated pool of IT professionals equipped with strong knowledge, rich experience and sound logic. This blend comes from diverse backgrounds, education in leading technical institutes, and track records from associations with leading IT companies. It is our strong conviction that every business Firm or Organization, irrespective of its size, has some common needs and some needs that are absolutely specific. Our team takes an approach based on these needs and adopts relevant strategies. We are an organization driving a huge clientele on a committed path of delivering quality products and a range of software solutions with core competencies in Retail Management, Point of Sale, Bar code Automation, Mobility solutions on PD_A / Hand Held Terminals, Enterprise Solutions and web services. We have a global and phenomenal presence in India, USA, Singapore, Malaysia, Qatar, and Srilanka spreading ever & across with more than 500 corporations as our business milestones.

XtreMe eSmartStore has intrinsic flexibility to suit multiple, diverse business models :