Technology is changing the shopping habits of buyers. Compete recently conducted a survey that reported a rapid increase in the number of people using their mobile devices for shopping. In fact, half of the population using smartphones and tablets are being converted into mobile shoppers. And it is just not the convenience of mobility that encourages buyers for mobile shopping as a considerable number of consumers do mobile shopping at home.
Based on the buying trends of the people, it is predicted that mobile market is expected to hit $1.5 trillion in 2013 and the figure is mostly likely to double in 2017, reaching more than $3 trillion. There are various technological developed that contributed to the growing popularity of mobile shopping.
One of such technologies is the image recognition technology that allows buyers to shop for items using their mobile devices by snapping a photo. All you need to do is take a picture of the item you want to buy and the technology will recognize the image and will take you to a website selling the same product. This is one of the main ingredients of any augmented reality retail shopping and is making mobile shopping a popular trend. Image recognition is also using 3D objects these days, though it was initially limited to product catalogues, TV ads and print ads.